For years, Daichi Zaatari was high above the ground — literally. As a professional climbing arborist, he knew firsthand what it took to keep a business alive in the home service industry: hard work, long hours, and hoping that word-of-mouth referrals would bring in enough work to pay the crew. But while he loved the trade, he saw a problem that too many contractors faced — there was no reliable way to keep a steady flow of new jobs coming in without spending thousands on ads or buying the same leads as competitors.
“I worked with crews that were excellent at what they did but constantly worried about where the next job was coming from,” recalls Zaatari. “I decided to figure out a better way — not just for tree services, but for any contractor who wanted to grow without gambling on bad marketing.”
What began as a scrappy solution for the tree services he worked for eventually became Local Website Ninja, a system designed to give contractors something they’ve never had before: a predictable appointment engine that consistently fills their schedules with real, qualified homeowners. Zaatari built this system with one simple idea in mind — that contractors deserve more than the endless cycle of overpaying for shared leads, competing in bidding wars, and spending sleepless nights wondering if next month’s calendar will be empty.
Today, Local Website Ninja is helping contractors across industries — from landscapers and roofers to remodelers and cleaning companies — grow faster and more predictably than ever. Clients who implement the system routinely see double- and triple-digit percentage increases in booked appointments within the first 30 days. Many report saving hours each week thanks to automated follow-ups that run in the background, freeing them to focus on running their crews and serving customers.
But the impact goes beyond business growth. By connecting homeowners with reliable, vetted professionals in their area, Local Website Ninja is strengthening trust in local communities. When homeowners can find the right contractor quickly, it not only solves their problem faster — it keeps more money circulating locally and helps small businesses stay competitive against big-box players.
Zaatari’s story is resonating with contractors nationwide, who see in him someone who understands their struggles because he’s lived them. “I know what it’s like to haul brush in the middle of summer, to worry about whether a storm will bring in enough calls to keep the team busy,” says Zaatari. “That’s why I built a system that takes the guesswork out of growth. Contractors shouldn’t have to be expert marketers to run a thriving business — they should get to focus on what they do best.”
As the company grows, Zaatari sees his work as part of a larger mission: to create a world where great contractors never have to wonder where their next job will come from, and where homeowners always know they can trust the person they hire. “We’re not just running ads,” he says. “We’re rebuilding the way contractors and homeowners connect — and when we do that right, entire communities benefit.”
